Ecommerce Trading Manager - London, United Kingdom Full-Time Reporting to Head of Ecommerce, you are responsible for delivering best-in-class website experience and path to purchase that supports our ambitious online sales targets and brand elevation. You will implement actions to maximise website KPIs of conversion rate (including each funnel step) as well as AOV & UPT. To achieve these goals, you will manage and optimise product presentation, website content & trading, and functional user experience. You will lead and develop a high-performance team and collaborate with the wider departments.
Responsibilities:
Product discovery & presentation
· Manage and improve seasonal product launch process. Own the product master file. Ensure the team launch new products on time, and no continuity products are missed. Improve product data process and product information system covering product name, description, translations, images, size chart, and additional attributes.
· Present products and their benefits in the most compelling ways. Test new ideas to enrich product information, attributes, badging, category and images to drive conversion and sales.
· Optimise product discovery and customer journeys continuously including navigation, curated features, category sequence, default colours, filters, sort by, site search, cross-sells to drive each conversion funnel step, AOV and UPT.
· Respond to seasonal and market trends in product opportunities and make ad-hoc adjustments.
Website content & trading
· Maintain and execute the content/campaign/promotion calendar, and maximise impact and presentation.
· Respond to daily/weekly trading performance vs targets and contribute to the ideas of additional sales levers.
· Manage ecom content team to enrich category and product content that improves conversion, engages customers and elevates our brand. Brainstorm ideas with team and support the briefing of content where necessary. Guide and support the digital marketing and CRM team on weekly stories, products drops and pushes.
· Manage website personalisation, AB test and dynamic site merchandising using all available tools. Define targeted activities for customer segments.
· Benchmark competitors, follow ecommerce trends and best practices, and suggest improvements. Constantly optimise landing pages and user journey. Come up with new ideas to enhance conversion funnel.
Functional user experience
· Evaluate the functional user experience vs market best practice and competitors throughout product, content and customer journeys. Suggest APPs, brief and manage development projects with dev agency.
· Spearhead the adoption of new features/tools on the platform and 3rd party APPs and make the best use of them.
Reports & analytics
· Optimise against KPIs, e.g. CTR, bounce rate, CR, UPT, AOV.
· Create weekly and monthly reports. Review online customer journey data as well as sales data to formulate learnings and actions.
· Follow up with analysis after implementing new actions or tests in products, content, promotions, personalisation, UX areas.
· Develop an in-depth understanding of customer behaviours in various aspects of website through web analytics in order to drive functional and non-functional improvements. For example, heatmap, scroll percentage, site search/navigation/content usage, filter usage, cross sells usage etc.
Team management & cross-functional collaboration
· Recruit, train and develop team members. Coach and challenge team members to upskill and constantly optimise site experience.
· Collaborate with the wider teams on actions that affect conversion such as traffic and stock.
· Work with merchandise team to help define assortment plan and product strategies.
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